The second GEM cinema in its latter days serving as the Chiltern Garage at No. 46 Western Road.
The building was demolished in the early 1930s when the site became a bus depot.

The new GEM occupied a site in Western Road opposite Henry Street, which today is the premises of Tring’s Royal Mail sorting office.  A report of the time (unattributed) had this to say about the new enterprise, which had . . . .
 

“. . . . a frontage of 100 ft. to that main thoroughfare of Tring.  It will accommodate 500 persons in 3d, 4d, 6d and 9d. seats, and has boxes at 7s. 6d., each, with continuous performances from 6 till 10, equivalent to two houses nightly.  In its construction ample provision is being made for variety turns, which would be a welcome feature.  Mr. Darvell is no stranger in Tring, nor to the cinema business in this town.  He was the first to start a place of this character here, and has successfully run the Gem Cinema at the hall of the Co-operative Society for the past three years, and during the last twelve months he has also carried on the Halton Camp Cinema, [5] specially erected for the entertainment of the troops there stationed.

The new GEM opened on the 1st August 1916:

“Owing to one or two inevitable delays Mr. Darvell was unable to open on Saturday as announced, but by Tuesday all obstacles had been overcome, and a very encouraging start was made.  Some work yet remains to be done in the way of interior and exterior decoration, but when completed the Hall will evidently by very comfortable and attractive.
 

Pearl White star of Exploits of Elaine, photographed in 1917	Mabel Normand star of Lost and Won, photographed in 1915.

The management have secured some splendid films, and the popular ‘Exploits of Elaine’ [YouTube] has been followed with great interest.  Other attractions this week have been ‘Lost and Won’, [YouTube] a drama with strong supporting interest, and ‘Those College Girls’, and an exclusive Keystone picture.

Mrs Jennings, who was so long with the old GEM, continues her work at the new building, and her pianoforte performances were this week effectively supplemented by a violinist.”

Bucks Herald 5th August 1916

In March 1917, Darvell’s name, as the cinema’s “proprietor”, is replaced in GEM programme advertisements by that of it owners, The Tring Picture & Concert Hall Co. Ltd.  This may have been due to him having taken on the management of the nearby military camp cinema at Halton (later to become R.A.F. Halton), but there were several later references to him in the local newspaper.

During March 1917, in his role as manager of the Halton Camp Cinema, Darvell was prosecuted by H. M. Customs & Excise for non-payment of Entertainment Tax, [6] the Prosecution claiming that “the defendant had given a considerable amount of trouble over the matter.”  A ruling was made against him in the sum of £12 8s 8d unpaid tax with £1 6s 6d costs, but of more serious consequence was the injury he sustained around this time in a road traffic accident:

“On Friday evening Mr. P. J. Darvell, manager of the [Halton] Camp Cinema, was the victim of a serious accident resulting in severe contusions of the face and forehead, and concussion.  Mr. Darvell was cycling, and when near the Camp Post Office was about to pass a transport standing on the side of the road.  The mules of this vehicle were somewhat restive, and made a sudden turn towards the centre of the road.  The driver jumped down and ran to seize the animals’ heads, when most unfortunately Mr. Darvell collided with him, and was thrown heavily to the ground.  Assistance was speedily forthcoming, and it was soon evident that he was in a serious condition, being quite unconscious.”

Bucks Herald 17th March 1917

Darvell was taken to the Royal Bucks Infirmary where he made a recovery.  Later in the year he was called to appear before a military tribunal to determine whether he should be exempt from conscription into the armed forces.  During the hearing Darvell, then employed as a munitions worker, explained that he had been blinded in one eye, the result of a recent accident.  And with that Tring’s first cinema proprietor disappears from the scene, followed shortly after by the GEM.

An article in the Bucks Herald (9th June 1917) announced that The Tring Picture & Concert Hall Co. Ltd., owners of the GEM, had been summoned by the Berkhamsted Petty Sessions for non-payment of £13-2s-6d in rates.  During the hearing The Collector informed the bench that “the GEM picture house at Tring was closed.”  On the 4th May 1922 the London Gazette announced that the The Tring Picture and Concert Hall Company Limited, owners of the GEM, had been voluntarily wound up.  Then in February 1924, by order of the mortgagees, the building and site (No. 46 Western Road) comprising ¾ acre of land was sold by auction.  It was then used, first, as a garage, then as a bus depot (Chiltern Bus Services, later the London Transport Passenger Board), then by United Dairies, and it presently plays host to a Royal Mail sorting office.

――――◊――――
 

THE EMPIRE

The GEM would likely have been a commercial success had it not been for the opening a few days earlier of a rival cinema . . . .

“THE COUNCIL’S COTTAGES.―A letter was read from Mr. James Honour, saying that he had sold four cottages in Akeman-street to a Cinema Company. As the company required the site, the tenants would have to get out. He asked if the Council would allow them to move into the Council cottages. They were good tenants and respectable.―The Council regretted that they were unable to accede to his request. The question had been raised before, but they could not do it. It was contrary to the conditions under which they held the property.”

Bucks Herald 12th February 1916

The cottages were freed of their tenants, demolished, and building pressed ahead on the vacant site.  By July construction was almost complete:

“THE NEW CINEMA.―The new Cinematograph Theatre in Akeman-street, now nearly completed, will be opened in the course of the week.  The building has an imposing front designed in the Georgian style, and the interior has been very tastefully decorated in the Adams period.  The ventilation is of the most modern principle, with Boyle’s patent roof ventilators, and, in addition, an electric exhaust fan.  The heating will be by means of gas radiators, and other features, such as tip-up seats, are included to add to the comfort of theatre-goers.

Two dressing rooms are placed in conjunction to the stage, which is designed for variety turns of a refined class.

No expense has been spared to make this theatre the last word in Cinemas.  The Building has been carried out by the well-known firm of J. Honour and Son Ltd., for a local syndicate, from the plans and under the personal supervision of Mr. Fred Taylor A.R.I.B.A., architect, Aylesbury.”

Bucks Herald 22nd July 1916

The EMPIRE was a purpose-built cinema designed to seat 250 people plus a small balcony with 64 seats.  The architect designed the building to the requirements of William Charles Taylor, who was determined to open before the new GEM in Western Road; in that he succeeded, for the EMPIRE opened on Saturday 29th July 1916, two days before the GEM.

Front elevation of the EMPIRE, Tring, as built.

A local resident recalls that at the EMPIRE’s opening the film kept fading on the screen.  This was because the projector was powered by a dynamo driven by a gas engine and the belt drive connecting the two kept slipping off the dynamo (Tring had no mains electricity until 1926, hence the need for a generator set).  If the film broke more than three times each customer received a free ticket to see it again the following night, although most people used the complimentary tickets to see a new film.

“The EMPIRE, in Akeman-street, opened on Saturday afternoon with a special performance in aid of the Red Cross Funds.  This was under the patronage of Mrs. J. G. Williams and other local ladies, and was largely attended.  The interior of the hall, decorated in a scheme of red, presents a bright and comfortable appearance, and every arrangement appears to have been made to secure the comfort and convenience of patrons.  A special feature of the building is the spacious balcony, which is provided with an outside staircase in case of emergency.

On Saturday afternoon Charles Reade’s Cloister and the Hearth was presented, and in the evening the Drury Lane drama The Derby Winner.  A strong programme was provided for the first week, including A Rose amongst Thorns, Masks and Faces [YouTube], Protea III., and Warmakers.”

Bucks Herald 5th August 1916

Annette Kellerman Australian professional swimmer, vaudeville star, film actress, and writer. She appeared in several movies, usually with aquatic themes.  As the star of A Daughter of the Gods (film now lost) [YouTube] she was the first major actress to appear nude in a Hollywood production.	Viola Dana star of A Rose amongst Thorns. Viola [YouTube] made her film debut in 1914, later appearing in over 100 films, but she was unable to make the transition to talkies.  She lived to be 100.  [YouTube]

A few weeks later the Herald reported: “The Empire.―Good business has been done during the week with Anthony and Cleopatra, one of the most thrilling dramatic pictures ever shown and which it is stated cost over £40,000 to produce”.  Since cinema tickets at the time cost 3d, 6d and 1/- this must have seemed to cinemagoers an immense sum of money.  Another film that created a stir was A Daughter of the Gods screened in 1918.  The Bucks Herald, June 15th, was most enthusiastic:

 
“A Daughter of the Gods.―This film was screened at the Empire on Monday, Tuesday and Wednesday to large houses.  The magnitude of the production can only be realised by the fact that 25,000 people and 5,000 horses took part in it and the magnificent city, which as a climax was destroyed by fire, cost no less than £50,000 to build.  The management is to be congratulated on its success.”

The EMPIRE survived its technical teething troubles and for several years Tring cinemagoers could if they wished choose between the GEM and the EMPIRE for their movie entertainment.
 

Pictures showing at the GEM and the EMPIRE, Bucks Herald 12th August 1916.

Both cinemas advertised their programmes regularly in the Bucks Herald, but after April 1917 the GEM ceased advertising while the EMPIRE advertised less frequently, its adverts pretty much disappearing during the 1920s.  Why, is a matter for speculation, but a possible reason was the imposition of Entertainments Tax, [6] a very unpopular tax introduced in 1916 to help fund the war effort and not withdrawn until 1960!  Under the tax, cinema proprietors were required to collect stamp duty on all admissions thus increasing ticket prices, so dropping newspaper advertising and relying on paper posters (example below) affixed to billboards might have been a necessary economy.

Undated poster for the EMPIRE.

As for the EMPIRE, regular programme advertising did not return to the pages of the Bucks Herald until 1930, so it is impossible to say what its programmes offered cinemagoers during the 1920s, the last decade of the silent-film era.

However, that term is a misnomer, for during the silent-film era (from the mid-1890s to the late 1920s) films were almost always accompanied by live sound.  A pianist, theatre organist, [YouTube] or even, in large cities, a small orchestra, would often accompany the films.  Pianists and organists would either play from sheet music or improvise.  Sometimes a person would even narrate the intertitle cards and, as previously mentioned, make sound effects such as rattling, banging, clashing of swords, etc.  Thus, even before there was technology to synchronize sound and video, sound in some form was an essential element of the viewing experience.

――――◊――――
 

Memories of the EMPIRE’s pianist

“It is quite some time since a seat at the cinema, a bag of sweets with a fish and chip supper to follow, cost no more than sixpence.  Six old pennies, that is.
 

It is also a few years since stars such as Tom Mix, Harold Lloyd and Mary Pickford appeared on the silent screen at the Empire, Akeman Street.  One who remembers wistfully those far-off days is Mrs Alice Turner of 88 Western Road.  Few, if any of the younger generation, would connect this pleasant, homely woman with the golden years of the silent screen.  Yet night after night Mrs Turner, or Alice Seabrook as she was, pounded her keyboard as the cinema pianist.  She recalls that they were marathons, starting at 6 pm and running until 10.30, relieved only by a five-minute break at 8.15.  There were frequent breakdowns in the film, which meant extra playing.  Mrs Turner believes these performances would have qualified for the Guinness Book of Records for non-stop piano playing.
 

Alice Turner (née Seabrook), pianist at the EMPIRE cinema.

She recalls that there were often staff shortages and in consequence she had to issue tickets at the box office, racing from there to her piano for curtain-up.  She also recalls the horde of boys who would slip into the cinema when queues formed at the box office.  Another recollection is the heating in the cinema, which was a coal or coke stove at the front of the auditorium.  Those sitting nearby managed to keep warm and some patrons roasted a few chestnuts.  The manager frequently stoked it up and stirred it with a poker.  When this happened, those in the front stalls were usually covered in ash dust.  It was often so cold that Mrs Turner wore Wellington boots and fingerless mitts at her piano.  Sometimes film-goers wore overcoats and all kinds of protective clothing.

There were other pianists who played at the EMPIRE.  Outstanding among them, in Mrs Turner’s view, was the late Stumpy Cato, a handicapped genius who could swing it with the best, supply music for the most tender love scene or indeed for any situation on film.  Born without feet, this versatile performer was assured of generous applause wherever he played.”

Bucks Advertiser 22nd March 1974

Some older residents of the town recalled the auditorium occasionally being sprayed with a flit spray gun, although whether this was to freshen up the atmosphere or deal with bugs (cinemas weren't christened “flea-pits” for nothing) isn't recorded.

――――◊――――
 

THE TALKIES

In June 1930 the “talkies” came to Tring . . . .

The Grand “Talkie” Season commences at the EMPIRE, 9th June 1930

“THE EMPIRE CINEMA, Akeman-street, Tring, has gone over to ‘talkies’ [7] without any interruption in the usual programme.  ‘The Kinevox’ All-British Sound System and two first-class British projectors have been installed and patrons are assured of an entertainment equal to West End presentations.  The auditorium has been reconditioned and equipped with electric ventilation; the cinema is also under entirely new management.

The programme for next week will beat the summer sun for brilliance. On Monday, Tuesday and Wednesday Alice White appears in The Girl from Woolworth’s and Louise Fazenda and Chester Conklin in the House of Horror.  On Thursday, Friday and Saturday Undertow [Youtube], featuring Mary Nolan, will be presented, while Reginald Denny will be seen in Embarrassing Moments.”

Bucks Herald 6th June 1930

Alice White (left) starred in The Girl from Woolworth’s, and Mary Nolan (right) in Undertow

The EMPIRE Cinema was packed to excess on Thursday evening week, when the ‘talkies’ were formally inaugurated . . . . The actual ceremony of ‘switching-in’ the talkies was performed by Mr. J. Bly, Chairman of the Urban District Council.  Capt. Collins, the licensee of the cinema, welcomed Mr. Bly and thanked those present for their patronage.

Mr. Bly said the talkies were a new era in films.  Although they had them for some time, they had not been quite the success they wished.  Now, however, success was achieved.  The public would be glad to know that the greater part of the films and the of the machinery used at that cinema was British. (Applause)  They were proud to know that Britain could turn out such machinery as was used there.  Not many years ago we used to be very pleased with a magic lantern show.  The pictures had become very great since then and had a great future before them, both from a moral and entertainment standpoint.  He congratulated the management on what they had achieved and wished them continued success, expressing the hope that the tone of the pictures would be of a high standard.  He then pressed the switch controlling the apparatus, the lights disappeared, and with a plain ‘Universal News calling’ the talkies commenced with current news items.  Following the news, an all-talking comedy, A Hint to Brides, caused much amusement.

Bucks Herald 1st August 1930

――――◊――――
 

THE GAIETY

By August 1931 the EMPIRE had been renamed THE GAIETY, and as such the cinema continued in business until 1937, its last advertised film programme appearing in the 23rd April edition of the Bucks Herald.  Despite the lack of programme advertising the cinema appears to have continued in some form, for positions for a cashier and two attendants were advertised in August.  There followed a couple of charity functions held on the premises following which the GAIETY disappears from view without, so far as I can trace, an obituary.  I presume it suffered the fate that befell its former competitor the GEM, that the town could not support two picture houses.  Thus, it became a matter of the survival of the fittest, a contest from which the newly built REGAL emerged victorious.

That said, the GAIETY’s last years are not without interest.  During this period the cinema changed hands several times, the first being in 1929 when, in a somewhat inflated announcement, the Herald’s readers were advised that the EMPIRE (as it then was) was under new management . . . .

“. . . . the EMPIRE CINEMA at Tring, is meeting the public taste and demands in every possible way.  Daily performances from 6-10 p.m., with a Saturday matinee, are being attended in ever increasing numbers.  Considerable discrimination is being shown in the choice of weekly programmes and the amenities of the cinema are now such as to make a much wider appeal than before.  Weekly programmes regularly appear on our Tring page and are being followed with interest.”

Bucks Herald 13th December 1929

In July 1936 the now renamed GAIETY was again taken over, on this occasion by Smith’s Cinemas of Southampton Row, London.  Shortly after, the town council approved plans for dressing-rooms and an extension to the stage, which suggests that the new owners intended to branch out into theatre production:

“The GAIETY was taken over by Smith’s Cinemas, of London, last week and was gaily decorated for the re-opening with bunting and coloured lights.  The audience was most enthusiastic and seemed to approve thoroughly the programme that was presented to them.

Work is now under weigh of adding a large stage, fire-proof curtain and dressing rooms, in order that reviews might be staged.  This is being carried out by Messrs Noakes and Palmer of Chesham.  Other alterations include the reseating of the balcony, and it might be added that all this work is proceeding without any interference to the business or comfort for the audiences.”

Bucks Herald 31st July 1936

Smith’s Cinemas also announced their business policy:

“It is the policy of the GAIETY THEATRE to show entirely exclusive programmes, none of the pictures have been shown previously in any part of the district.  New equipment is being installed by Sound Installation Services Ltd., and the pictures will then be the most life-like possible, for the new talkie set is the very last word in modern efficiency . . . . Messrs. Smiths Cinemas, who now control the GAIETY, beg to thank those who have sent messages of goodwill and approval, and assure all that the popular Mr. Alan Smith will continue as manager, so that continuous improvement is assured.  The Company’s slogan ‘always a good programme at the GAIETY,’ is daily exemplified.  Messrs Smith’s Cinemas are contemplating the erection of two new cinemas in adjacent areas, for the better displaying of pictures for which they have exclusive rights.”

Bucks Herald 14th August 1936

The installation of the new ‘Synchosound’ talkie set at the GAIETY CINEMA has been completed, and patrons are now assured of getting the best possible projection and reproduction of the films shown.  The additions to the cinema are nearly complete, and when they are finished the GAIETY will be one of the best halls in the county.”

Bucks Herald 21st August 1936

The first GAIETY programme under Smith’s Cinemas, Bucks Herald, 24th July 1936.
 

Plans for the GAIETY to move into theatre production led to negotiations with a local amateur dramatic group, the Vale Players . . . .

“Messrs Smith’s Cinemas announce that simultaneously with the completion of the new stage and dressing rooms, some interesting stage items will be included with the first class picture programmes.  The Vale Players, Tring’s own excellent amateur dramatic society, have joined forces with the GAIETY management and their new production Once a Gentleman, which is now in rehearsal, will shortly be presented at the GAIETY.  Great local interest centres around this important entertainment and special credit is due to the energetic and enterprising secretary, Mr. Francis L. Angell, and to the Society's popular producer, Mr. Oswald E. Bussell.”

Bucks Herald 4th September 1936

. . . . but nothing came of their discussions, for Once a Gentleman was performed at the Victoria Hall, as was the group’s following production, The Two Mrs Carrolls.

It seems that at some time between September 1936 and February 1937 ownership of the GAIETY changed hands again, for the 1937 season began with a “Grand Re-opening” and an announcement that the cinema was again under “entirely new management”.

William “Stage” Boyd and Claudia Dell, stars of The Lost City. Boyd adopted the name “Stage” (prior to movies he had worked as a stage actor) to avoid confusion with the other (and more famous) William Boyd, known to many through the 52 episodes of the Hopalong Cassidy western television series.  “Stage” Boyd died at the age of 46 from a variety of ailments related to alcohol and drug abuse.  Claudia Dell was an American showgirl and actress, whose promising film career faded during the 1930s when she was reduced to playing minor roles. Her later career was spent in radio and television, and as a modelling instructor.

But the new owners were no more successful than their predecessors, for the final reference to the GAIETY as a cinema appeared in the 19th November 1937 edition of the Bucks Herald, where it was reported that a Remembrance Festival had taken place on Armistice Night comprising community singing, accompanied by a band, followed by a newsreel and a feature film, Men of Yesterday.

One of the GAIETY’s last advertised programmes: Bucks Herald 9th April 1937

H. G. Wells on set in Things to Come, with Margaretta Scott and Raymond Massey.

In later years Margaretta Scott and her Pekingese, Tricki Woo (see below) became know to millions of television viewers in her role as Mrs. Pumphrey in the long-running BBC series All Creatures Great and Small.
 

There is no further reference to the GAIETY in the press until December 1939 when the building was advertised to let, as being “suitable for factory or storage purposes”.  In January 1947 the Bucks Herald announced that the cinema building was to become “a small factory for turning out high grade toys”.

The GAIETY’s last advertised programme, 23rd April 1937.

The GAIETY, somewhat altered, still stands in Akeman Street having the distinction of being the only one of Tring’s three purpose-built cinemas to have escaped the demolition ball.  The building now houses offices to let.

――――◊――――
 

THE REGAL

When Smith’s Cinemas appeared on the scene in June/July 1936, the new REGAL must have been well in the course of construction, so it is difficult to believe that Smith’s were unaware of this emerging competitor.  Just as the GEM had been put out of business some years earlier by a better-appointed competitor, it was now the turn of the GAIETY to become the underdog and the REGAL soon became Tring’s sole picture house.  Indeed, looking back at events, it is surprising that Smith’s Cinemas and later owners saw sufficient potential to invest in improving an older, smaller building in a town insufficiently large to support two cinemas; money was probably lost in the venture.

The building that was to become the REGAL first appears in a report of a town council meeting held in December 1935, when the Surveyor submitted plans for a cinema that had already been considered by the Building Committee.  He informed the Council that the proposed cinema was to be erected on an empty site on the Aylesbury side of the Church House in Western Road.  By August, construction of the new building was sufficiently advanced for its owners to announce that the cinema would open in October.

The REGAL shortly before closure in 1958.

“Tring’s new, ultra-modern, luxury cinema, THE REGAL, in the Western Road, will be formally opened to the public next Thursday [10th September], with a matinee at 2.15 p.m.

Capable of seating 500 people, spaciously and in the comfort usually experienced in a well-appointed lounge, it represents in its architecture, equipment and appointments the very best that is being offered to the public in the world of popular entertainment.  The cinema is absolutely fire-proof.

Constructed in brick, its imposing appearance is enhanced by the magnificent foyer, 24 feet by 35 feet, with its panelling and fittings of mahogany.  The auditorium, 80 feet in length and 54 feet in width, in modern style, is equally striking in its design, colour scheme and general arrangements for the reception and accommodation of the public.   The colour scheme is carried out in peach and gold, the upholstery being of harmonising colour, and the concealed lighting in roof and wall is ingenious, artistic and extremely effective.  Heating is by a central hot water system, and the ventilation on the most approved lines.  Car parking accommodation has been provided.

The entertainment value offered by this new addition to the social life of Tring promises to be unsurpassingly good, as good as the building itself.  The latest types of Simplex projector and the British Talking Pictures Sound System have been installed.

There will be continuous performances each day, from 5.15 p.m., enabling the full programme to be given twice; and matinees in addition on Wednesday and Saturday afternoons.

The undertaking has the obvious advantage of Mr. R. Fort, of Reading, as managing director.  Mr. Fort is well known in the cinema world as the builder and promoter of REGAL cinemas in various parts of the country.  He was responsible for the REGAL’s at Bicester and Abington, and is erecting another cinema of the same name at Princes Risborough.

In Mr. A. C. Powell, the resident manager of the new REGAL Cinema at Tring, the promoters have made a wise and happy selection.  By virtue of his previous residence in Tring, Mr. Powell is well known and deservedly popular with local audiences, and he has a wide experience of cinema organisation and management.  Mr. Powell was formerly a scenic artist, and the Vale Players have enjoyed the advantage of his talent in that direction.”

Bucks Herald 18th September 1936

The REGAL was one of a number of cinemas of that name, all built to similar designs drawn up by the Birmingham-based architect Harold Seymour Scott.  They had wide, plain brick frontages with attractive single-floor auditoria behind.  The Tring REGAL was built using local labour by G. Elvin and Sons of Birmingham at a cost of £12,000.  With 514 seats it was one of the smallest cinemas in the group.

Fay Wray

was a Canadian-American actress whose acting career spanned nearly six decades.  She attained international recognition as an actress in horror films ― most notably as Ann Darrow in the 1933 film King Kong ― and as such was dubbed one of the first “scream queens”.

Jack Buchanan

was a Scottish theatre and film actor, singer, dancer, producer and director. His Hollywood films include the 1953 musical The Band Wagon in which he appeared with Fred Astaire and Cyd Charisse. Buchanan frequently produced his own shows and was also heavily involved in the more commercial side of British show-business.

OPENING PERFORMANCE AT THE NEW CINEMA

THE COMFORTS OF “THE REGAL”

The opening performance at the Regal Cinema took place on Thursday afternoon of last week, when among the guests were Sir John Davidson, M.P., the Member for the Division, and Lady Davidson, and members of the Tring Council.

The many patrons were all thoroughly appreciative of the luxuries of the new cinema, the carpets, the up-to-date and comfortable seating and the effective modern lighting effects.

The performance opened with the playing of the National Anthem. Two amusing comedies were the chief feature of the programme. “The Affair of Susan,” in which Zasu Pitts and Hugh O’Connell appear, and Jack Buchanan’s British film “Come Out of the Pantry,” in which he is supported by Fay Wray. The programme was completed by a Mex Fleischer colour cartoon, “An Elephant Never Forgets,” and the Paramount Sound News.

The projection and sound-reproducing equipment proved to be excellent, as was to be expected, in view of the fact that the latest type of apparatus has been installed. The enjoyment of the Regal patrons will be much enhanced by this, by the pleasant surroundings and the taste with which the cinema has been erected and decorated.

Bucks Herald 18th September 1936

Will Hay, Moore Mariott and Graham Moffatt
in probably the most successful of their collaborations, Oh Mr. Porter (1937).

In common with other cinemas the REGAL did good business during the war thanks to the American forces stationed at Marsworth, while many the town’s residents went every week regardless of the programme, the News Reel being a particular wartime attraction.  However, The Sunday Entertainments Act (1932) prevented cinemas opening on Sundays unless the majority of the electorate expressed a wish for Sunday opening, but it wasn’t until the 14th June, 1947, that Tring had a vote on Sunday Cinema.
 

Following a week of spirited propaganda a large number of the REGAL’s patrons turned out to use their vote and raise their opinions.  The result was an overwhelming vote in favour of Sunday opening – 1,262 voted for, 358 against on a 50% electoral turnout.  And so the REGAL began to offer Sunday programmes.

The REGAL became part of the Mayfair circuit when it was formed in the early 1940s.  Around 1943 it passed to the large ABC circuit along with all the other Mayfair cinemas, making it the first ABC outlet in Hertfordshire.  The REGAL was not, however, regarded with any great pride by its new owners.  Barring [9] took away the best films until three weeks after they had played Aylesbury and Hemel Hempstead and by 1958, when all matinées had been cut (it opened daily around 4.30pm), it was a long-standing loss-maker and overdue for closure.
 

Kirk Douglas and Burt Lancaster
in the 1955 Western Gunfight at the OK Coral.

The REGAL closed at very short notice on Saturday the 15th February 1958 after concluding a three-day run of Gunfight at the OK Corral supported by At the Stroke of Nine.  The high rate of Entertainment Tax [6] was blamed.  This did not deter an independent operator from taking a lease and re-opening the cinema on the 6th April 1958 but this was in vain and the REGAL was forced to close again on the 19th March 1960.  ABC disposed of the property on the 20th September 1961, but this was not to be the last time that the REGAL was to open its doors to a Tring audience.

 
THE MASQUE THEATRE

In August 1965 it was announced that REGAL had been leased by a new company to be called The Masque Theatre Ltd. and that the building was in the process of conversion into a theatre.  The company was headed by Elizabeth Short (21) of Stoke Mandeville, Deborah Johnson (20) and Ian Parker (21).  Miss Short, had recently been appointed assistant conductor of the BBC Scottish Orchestra, but had resigned to lead this exciting venture.

Fortnightly repertory planned

The announcement last week that the REGAL cinema, Tring, had been leased to a new company – The Masque Theatre – must have brought joy to the hearts of Tring theatre enthusiasts.

Among the three young people who head the new company is 20-year-old Deborah Johnson.

Miss Johnson, who recently played the lead in the very successful charity show “Carousel” in Aylesbury, has turned down a major professional offer – the soprano lead in “A Funny Thing Happened On The Way To The Forum” at the Strand Theatre.

The rest of the company, the number 20, is in the process of recruitment and will gradually take over from the large team of voluntary helpers who at the moment are performing the cleaning and redecorating.

It is planned to perform a fortnightly repertory of musicals, plays, opera, revues and concerts. The Masque will also be available for use by local amateur societies, and other visiting companies will be accommodated from time to time. Already booked is “The Pedestrians” revue, a by-product of “Beyond the Fringe”, who are performing in this year’s Edinburgh Festival.

What happened to The Pedestrians, if in fact it took place, isn’t recorded in the press, but the theatre’s inaugural show, the new musical Heidi, is.

Unhappy start for the Masque Theatre

Enthusiasm, optimism and drive are admirable qualities in the young.  Of necessity they lack experience, but this is no fault of theirs.  But it can happen that without experience, optimism and enthusiasm can be misplaced, and a project worthy of praise backfires in the faces of the very people whose hard work and enthusiasm brought it into being.

This is what happened at the much-heralded first ‘First Night’ at the Masque Theatre, Tring, on Saturday, when the world premiere of a musical based on the book ‘Heidi’ was due to be staged before an invited audience.

Despite the wet and cold weather the audience was there in force, and included such well-known figures as Bernard Delfont, Dorian Williams, Norman Shelley and singer David Hughes.  The mayors of Watford and Tring, with several other civic dignitaries were present, together with representatives of radio and television.

In the presence of this star-studded assembly it was most unfortunate that the one thing missing was what they had come to see – the world premier of the musical “Heidi”!

TWO PIANOS

Dorian Williams introduced David Hughes, who declared the theatre open.  It then transpired that the stage had arrived only that afternoon, leaving insufficient time for it to be erected properly, and for this reason the show could not be put on in its entirety.  As an alternative the audience was invited to listen to the musical numbers sung to the accompaniment of two pianos and a drum, with a linking narrative by the indefatigable Elizabeth Short.

Not only is Miss Short indefatigable, she also shows an incredible versatility.  She is a director, and one of the prime movers of the Masque Theatre scheme, is producer of the show, wrote the music for it, and finally appeared as one of the two pianists who formed the ‘orchestra’.  Her co-director and associate prime-mover, Deborah Johnson, played the title role of the grown-up Heidi, while Susan Craddock was a charming and intelligent young Heidi.

The transformation of the building from a disused cinema to a theatre had been started only seven weeks before, with just three weeks of rehearsals. the sad result was an under-rehearsed cast playing in an uncompleted building.

DELIVERING GOODS

The enthusiasm and energy (and there must have been plenty of both) which went into the preparation for Saturday’s opening would have had a greater reward had they been tempered with a practical appreciation of the problems involved in getting firms to deliver goods on time, and of the difficulties in training young children to dance and sing, let alone act.  Another two weeks would have made all the difference in the world.

I find it impossible to give an adequate review merely on the strength of a few songs out of their context.  Even so, my own opinion was that the musical score was uninspired, and that the main number ‘I wish today would never end’ expressed a sentiment few of the audience would have shared.

Still, the Masque Theatre is a brave and bold venture and will no doubt survive this ‘half-cock’ start. Let us hope that by the time ‘The Chalk Garden’ starts its run on December 7th. the company will be on firmer ground - and on a less precarious stage.

Buckinghamshire Examiner, 26th November 1965

Buckinghamshire Examiner, 10th December 1965

On commenting on the forthcoming production of The Chalk Garden, Elizabeth Short, co-director, said she was confident of success.  “Whereas Heidi was born out of chaos this play has a background of well-organised rehearsals.”  To what extent The Chalk Garden was a success isn’t recorded.
 

Buckinghamshire Examiner, 31st December 1965

Next came the musical Scrooge.

‘SCROOGE’ COULD NOT SAVE ‘THE MASQUE’

The Masque Theatre in Tring, born five weeks ago, has slowly had its life blood drained away by financial difficulty and, following an appearance on Sunday of TV’s children’s favourite, Harry Corbett and his puppet “Sooty”, the Masque will ring down the curtain for the last time and complete a sad episode for its owners, Miss Elizabeth Short and a young American actress, Miss Deborah Johnson.

The closure of the former Tring cinema stems directly from an intervention by Equity, the official actors’ and actresses’ union, who stepped forward when the cast of the current Christmas production “Scrooge” were not paid their week’s salaries.

The short run of “Scrooge” ends on Saturday after a history of financial bad luck. It means a pile of debts for Miss Short, who recently gave up her job as an assistant conductor with the B.B.C. Scottish Orchestra, and a giant-sized headache for her partner, 20-year-old American Deborah Johnson, who helped raise the £7,000 required to start their bold project.

Misses Short and Johnson rented the disused cinema five weeks ago and converted it into the Masque Theatre.  However, despite imaginative productions, the cast almost continually played to a near-empty hall and the crisis began.

COMPLETE GAMBLE

Said Miss Short last week: “The future of the company is now a complete gamble.  If Scrooge folds up on us, the company itself will go into liquidation.  It’s all very sad.”

However, the poor audiences affected the Christmas production and the owners were presented with a major task in raising over £300 to pay their 35-strong cast.  Fortunately a bumper matinee raised the cash to pay salaries after Equity threatened to take action and close the show.

Following the pay-out, Equity consented to the show running until the end of the week, but a proviso they made was that an Equity official be paid one-eighth of each actor’s wage.

Said electrician-cum-Press officer, 22-year old Patrick Gillan: “We have been placed in a dilemma by Equity's demand for a £350 deposit to guarantee the cast’s wages if the show flops. We did manage to raise that amount, but have been faced with the problem of paying last week's wages.

“After a frantic week-end,” said Mr. Gillan, “we managed to scrape up the money, but it is true that the company is financially very bad, but we hope Scrooge will pull us through.”

Now Misses Short and Johnson have decided to call it a day. For Miss Short it was a bitter decision and the only comment she would make was: “We were promised a lot of financial backing which has not materialised.”

Buckinghamshire Examiner, 31st December 1965

And so the REGAL’s career as a live theatre terminated after a few shows with the scenery of the last production left in situ.  And its story as Tring’s place of entertainment was to end on a further sad note:

LONDON GAZETTE, 22nd March 1966

THE BANKRUPTCY ACTS, 1914 AND 1926 RECEIVING ORDERS

FIRST MEETINGS AND PUBLIC EXAMINATIONS

JOHNSON, Deborah Ann (spinster), ACTRESS, 15, Randolph Road, London, W.9, formerly of 211, Wendover Road, Aylesbury, Bucks, and lately carrying on business with another under the style of “The Masque Theatre”, Western Road, Tring, Herts. Court—AYLESBURY. No. of Matter—7 of 1966. Date of Order—7th March, 1966. Date of Filing Petition—7th March, 1966.

SHORT, Elizabeth Jane (spinster), MUSICIAN, of 211, Wendover Road, Aylesbury, Bucks, and lately carrying on business with another under the style of “The Masque Theatre”, Western Road, Tring, Herts. Court—AYLESBURY. No. of Matter—6 of 1966. Date of Order—7th March, 1966. Date of Filing Petition—7th March, 1966.

The REGAL for sale in 1975

(Courtesy of Stagedoor)

Seventeen different planning applications were made for the REGAL site before the building was demolished in late 1978/early 1979 — permissions had sometimes been granted but not put into effect.  Ten flats, named Regal Court (the REGAL at Bicester was likewise replaced by a block of flats with that name) were eventually built on the site.

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TRING’S POP-UP COMMUNITY CINEMA



TRING CINEMA

Since August 2015, Tring and the surrounding villages have been served by a pop-up community cinema. The Cinema was established as a venture between ‘Tring Together’ and ‘Tring Design’ with the aim of returning ― after a long absence ― a cinema to Tring, thereby enriching the cultural life of the town.

Above, new tiered seating installed in the auditorium together with the drop-down projector.
Below, the new drop-down screen and some of the surround-sound speakers.

Tring Cinema’s first event was an open air showing of Grease on a fantastic, self-built 5m x 2.5m wide screen.  Epson provided a projector and Tring Brewery a 200W sound system so that the Cinema is able to offer the full movie experience.  Due to the generous sponsorship received from local businesses and the Tring Arts Trust, Tring Cinema has been able to transform the Nora Grace Community Hall into a cinema in which films are shown once a month during the colder weather, while the Cinema is moved under the stars in the summer. Films are a mix of well-loved classics and newer releases.

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FOOTNOTES

 
1. The Projectionist.  Between approximately 1905 and 1915, two factors combined to transform the role of the projectionist into a separate job with a specific profile of skills and training.  Following several major fires during cinema’s first decade, concerns over the flammability of nitrate film resulted in the increasing regulation of the film exhibition industry, including the requirement that projectors be housed in fireproof booths segregated from the auditorium.  In the United Kingdom, for example, this requirement was introduced in the Cinematograph Act 1909, which effectively prevented the projectionist from additionally carrying out a public-facing role.

The legal right to act as a projectionist in a public movie theatre was, and to some extent remains, regulated, to varying degrees in different jurisdictions.  In some, projectionists were required to be licensed by local or central government, which sometimes required them to undergo assessments or sit examinations.  Trade union-based regulation of the profession was also widespread in some jurisdictions, in which the licensing of projectionists was incorporated into collective bargaining agreements between employers and unions.  In the United States, projectionists were sometimes ‘pooled out’ to theatre companies via their union.  Closed shop working by projectionists was common in British cinema chains until the early 1980s.

The original reason for this regulation was the necessity for safety precautions for the use of nitrate prints, and hence the requirement that projectionists should be formally trained to handle them in order to ensure public safety.  But the formal training and licensing of projectionists continued in most of the US and Europe well after nitrate had been superseded in the 1950s, and in a minority of jurisdictions it continues to this day.    Source Wikipedia.
 
2. Vitagraph Studios, also known as the Vitagraph Company of America, was a United States motion picture studio.  By 1907 it was the most prolific American film production company, producing many famous silent films.  It was bought by Warner Bros. in 1925.  Source Wikipedia.
 
3. Early film projectors.  In order show a feature-length film without interruption while the following reel is laced up, two projectors focused on the same screen were used, with the projectionist ‘changing over’ from one to the other at the end of each reel.
 

2,000 foot ‘double’ reels were gradually introduced from the early 1930s onwards (approximately 20 minutes at the standardized sound speed of 24fps).  Until the conversion to sound, electric motors were relatively uncommon on 35mm theatre projectors: most were hand-cranked by the projectionist.  Contemporary accounts suggest that hand cranking at a consistent speed took a considerable amount of skill.  Presentation technique also began to include tasks such as operating auditorium lighting systems (dimmers), curtains (side-tabs) and masking systems and lantern slide projectors.  During the 1920s, movie theatres became larger and projection equipment had to adapt to this.  Limelight illumination was replaced by the electrically-powered carbon arc lamp, and with the arrival of sound electric motors were installed to drive projectors (a more constant speed was required for sound playback than could be achieved by hand cranking).  The operation and basic maintenance of audio equipment also became part of the projectionist's job following the introduction of sound.     Source Wikipedia.
 
4. The Cinematograph Act 1909.  Was a British Act of Parliament (repealed in 1985), the first primary legislation designed specifically to regulate the film industry.  The Act was a consequence of highly unstable nitrate film stock, which had caused several serious fires.  It was intended to ensure that cinemas were in a suitable physical state to screen films safely by bringing them under local authority control and requiring them to be licensed.  However, the Act had unforeseen consequences in that many local authorities stretched the definition of “inflammable films” to cover not just their physical nature but also the images they contained, although there is nothing in the Act that specifically requires this.

The outcome was a crackdown on controversial films with local authorities threatening cinema owners with the loss of their licenses even if they had otherwise fully complied with the Act.  The industry reaction led in 1912 to the establishment of the British Board of Film Censors, an independent non-government body set up to give uniform film classification to all films shown in the UK.  The BBFC is funded through the fees paid by film distributors to have their works rated.
 
5. Halton Camp Cinema.  Very little is known about the Halton Camp Cinema.  According to the Bucks Herald, “the Government had licensed Darvell to erect a theatre and to provide amusement for the troops”, although the general public was also admitted.  Besides film shows, the theatre was used by the military for both Sunday services and lectures - according to Darvell, “the military authorities used it whenever they thought fit.”

The cinema bears a striking architectural resemblance to Darvell’s other cinema, THE GEM, at Tring, and might therefore have been by the same architect.  It is known to have been in operation in May 1915, but when it closed is not known.  Advertisements appeared in May 1925 for bricklayers to work on a new cinema at Halton Camp, presumably to replace the earlier building.

 
6. Entertainment Tax.  Usually referred to as ‘Entertainment Tax’ and officially as ‘Excise Revenue’, it was a tax on all forms of entertainment created in 1916 to fund the war effort but ― despite much protest ― not removed until 1960.  On cheaper cinema seats the flat rate of tax represented a high proportion of the ticket price.  Vigorous protests by the industry led in 1920 to a reduction in the flat rates, nonetheless the proportion of tax remained high: on a 4½d ticket, the tax was 2d.  Because of its stepped rates, by the 1940s the tax on some popular ticket prices was greater than the net price of the ticket (e.g., 2s tax on a 1s 10d admission charge).  Penalties for non-payment were hefty: £50 for the exhibitor and £5 for the person admitted.

The tax ― which applied to cinemas, theatres, dance halls, sporting events and circuses ― was collected using tax stamps.  These were bought at a Post Office, meaning, in effect, that tax was paid before revenue was earned, which to cinema managements running on a shoestring could prove a strain.  A stamp was then stuck to the back of the each admission ticket.  When a ticket was handed to the customer, he or she was shown to their seat and the ticket torn in half, which cancelled the stamp preventing its reuse.
 
7. Talkies.  Until the late 1920’s, motion pictures were silent except for the music provided by accompanying musicians with, perhaps, sound effects (rattling, banging, clashing of swords, etc.) provided by other cinema staff.  The Jazz Singer, released by Warner Brothers in October 1927, was not the first sound film in the strictest sense ― in 1926 they released Don Juan, their first feature length film to include music and various sound effects employing the Vitaphone system, [8] but no spoken dialogue.  The Jazz Singer, however, is the first feature-length motion picture to have both a synchronized recorded music score and also lip-synchronous singing and speech, but in several isolated sequences.  Its release heralded the commercial ascendance of talkies and ended the silent film era.

While the introduction of sound greatly benefitted the motion picture industry, talking pictures proved a disaster to others.  They damaged the careers of the many musicians who accompanied silent movies, while the voices of certain actors proved a difficult hurdle for many to overcome (an example is parodied in the musical Singing In The Rain, in which silent film star Lina Lamont is afflicted by a heavy New York accent and a high-pitched voice).  A heavy accent was a particular problem for some foreign actors.

Sound also influenced audience behaviour. During the silent film era, it was considered acceptable to talk during a film. Because people were allowed to voice their responses to the film, a common bond was forged among the audience with many expressing a common reply. With talkies, however, audiences concentrated on hearing the sound, rather than those seated around them.

Within a few years of The Jazz Singer’s release it had become unthinkable to produce a film without spoken dialogue.  For this reason many silent films were destroyed ― estimates are around 75 percent ― because they were thought to have little or no value.
 
8. Vitaphone.  Was a sound film system used for feature films and nearly 1,000 short subjects made by Warner Bros. and its sister studio First National from 1926 to 1931.  Vitaphone was the last major analogue sound-on-disc system and the only one which was widely used and commercially successful.  The soundtrack was not printed on the film itself, but issued separately on gramophone records.  The discs, recorded at ​33⅓ rpm (a speed first used for this system) and typically 16 inches (41 cm) in diameter, would be played on a turntable physically coupled to the projector motor while the film was being projected, achieving a frequency response of 4300 Hz.  Many early talkies, such as The Jazz Singer (1927), used the Vitaphone system.           Source Wikipedia.
 
9.    Barring was the practice whereby a distributor simply refused to allow one of its films to be shown in a rival’s cinema.  Barring orders specified a radius of x miles around one of their cinemas inside which the film couldn’t be shown by a competitor.

Barring is not possible without “alignment”. Alignment refers to vertical integration in the film industry and the practice of a distributor favouring its own chain of cinemas over those of a competitor. In the 1950s and 1960s in the UK the duopoly of Rank (Odeon) and ABPC (ABC) meant that in many locations there were two circuit cinemas competing for audiences. Each of the distributors not only favoured their own films in their own cinemas but also made deals with the Hollywood studios, aligning a Hollywood studio with their chain. Thus ABC cinemas showed Warner Brothers and MGM and the other studios went with Odeon.